Business of Security Podcast – Twitter Tips and Tools for Your Business

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Business of Security Podcast ArtworkOn to the main topic of Twitter tips and tools. It’s still amazing to me that I can connect and engage with folks I don’t know from Adam, and chat about subjects that I am passionate about. Like social media, internet marketing and the security industry. I think that Twitter is misunderstood and has received this bad rap that it is nothing more than teenage diatribes on what they ate for lunch. Well, there are those types of tweets but they are in the minority and if you are plagued with these tweets in your timeline you are just not following the right people. Twitter is so much more than that. It is the undisputed news source – before you see it anywhere online – you’ll see on Twitter.

If you are on Twitter I hope you are using it to its fullest potential.

If you are not on Twitter here are a few reasons why I think you should be:

  • Sharing your own business and industry news;
  • sharing your story of who you are, what you do, and who you do it for,
  • sharing of valuable information,
  • engaging and networking with like minded individuals in the industry.
  • Branding opportunities – cover art profile photo, sharing of images, and videos of what your business is and does.
  • Monitor your brand and your competitors. Who is talking about your company and what are they saying. Do they wish harm on my principal, where are they tweeting from? These are just a few of the reasons why you should be on Twitter.

Managing all that can be very time consuming. Fortunately there are several tools to help. One such product is Hootsuite – free and for pay (about $9 a month). I recommend the paid version. HootSuite provides a nice dashboard interface (recently redone). On one page, you can view different “panes” for your Twitter feed, Facebook feed, YouTube, LinkedIn, etc. It also lets you schedule your Tweets, which is very helpful, so you’re not tweeting throughout the day.

However, despite the automation and scheduling of tweets I recommend that whenever someone shares what you have posted, mentions you, or comments on something you do, follow up with them personally. Don’t ignore them.  Otherwise you are wasting your time using social media.

Managing your followers is another time consuming task. How do you know when someone unfollows you, what if all a follower is tweeting is spam? What if a follower stops tweeting altogether?

There are few great tools out there that can help you manage your followers and following. Manageflitter is probably the best Twitter cleaner – most of the functions are for free and it is the one I use exclusively. One click of a button and Manageflitter analyzes your followers and who you are following. Runner up to Manageflitter is Friendorfollow https://friendorfollow.com/.

Twitter Tools mentioned in this Podcast

  • Lists
  • Saved searches
  • Twitter widgets
  • Analytics

What I  share in this podcast is just the tip of what there is to know about Twitter.  My goal is to help protective services companies succeed in establishing and strengthening their brands on social media platforms. I am here as your guide to make that happen.

That’s a wrap for this week. If you have any questions or comments please reach out and contact me at lsnow@isdacenter.org or call the podcast phone line at 1781-369-5185 and leave a question or a comment.

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