“Social media” is not new. The act of communicating and interacting socially has been around for thousands of years – even before we were walking upright (think the artwork on cave walls). What is unique with the social media in the 21st century is the immediacy of the shared content and the ability to reach thousands of people at once. This is due in some part to the simple easy to use technology for sharing the information.
Facebook, Twitter, Tumblr, LinkedIn, and even YouTube are easy to use for even the most technologically challenged individuals like Moms, Dads, Grandmas and Grandpas. If you can type – you can share. And I’m not just talking about sitting at a desk. These tools are mobile – at your fingertips – simply whip out your smartphone and you are communicating and sharing.
I still marvel at the technology and it is just beginning.
Why does your business need to be online?
This is the often asked question I get. Why do I need to be online and what’s the big deal with social media anyway?
Here is what the big deal is about:
- If a potential client has a problem that needs solving, the first stop is talking to a friend about the problem, who then will use the internet to find out information about the recommendation.
- In the security business, word of mouth is how you get hired. Social media is word of mouth on steroids.
- Whether you like it or not everything about you is now out on the web. Using social media effectively helps you control your message, protect your brand, tell your story and share and market your services.
- Your competitors are already on social media, have a website and are marketing their services.
Are you a security business owner or protection services professional who just doesn’t understand this whole “social media” thing? Do you know where your customer or market base is? I can help.
In short, I assess where your protection services business is, and working with you, make a plan with achievable goals, to market your business through various online channels using several resources and tools. It starts with what I call the hub, which is your business website, to the spokes, the social media channels.