In recent content from the Executive Protection/Bodyguard community, there seems to be some confusion over the definitions of Brand and Branding.
You’re probably asking yourself what the heck is a brand evangelist. The best way to describe a brand evangelist is a loyal customer who feels so strongly and passionate about a brand that he will market to others with no gain to himself. A brand evangelist is not an affiliate marketer. It is based on […]
I hear “Google + is Not Worth the Hassle” over and over. This blog post will help to dispel the naysayers and help you understand what Google + is all about.
Over the last couple of weeks I’ve been experiencing the new ‘beta’ home page for YouTube. It comes as no surprise that the GUI clearly resembles Google + all white background, with lots of space to presumably add new features. Firstly, starting with the left side pane of the page the channel thumbnail is much […]
Twitter I think is like the red headed step child – thrown aside for being immature, full of spam and celebrities and sports figures saying the wrong thing and getting reprimanded or worse fired. I truly believe despite its surface of constant barrage of tweets after tweets, there are these fantastic moments where you find likeminded people – whether it’s about a particular subject or object – it’s these moments that make Twitter just stand out as an awesome social network and it is amazing to me that a business relationship can start with one tweet in 140 characters or less.
What is social media? Social media put plainly and simply is public conversations within established networks. These networks are made up of your friends, peers, colleagues, clients and potential clients. These networks or channels have various names such as Facebook, Twitter, FourSquare, LinkedIn etc. Each is unique and useful in varying degrees to executive protection […]