Podcasts

Social Media Success

How to Use Social Media for Your Security Business

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Security Business owners that use social media have to do more than just “be on” social media networks in order grow their business. There are so many ways in which to use the tool of Social Media.  There is more to social media than casually chatting with friends or sharing news items ad infinitum. 
In this podcast episode, I share several ways in which you can use social media for your security business.

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Social Media and Website Metrics

Social Media and Website Metrics

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Social media is a driving force when used effectively for all types of business including security and executive protection services. You’ve identified your goals, found your market, you are sharing and creating valuable content for potential customers, marketing your products and services. You’re interacting with comments and monitoring what is being said about the industry and your business. All of this takes time, money and energy.
Do those likes and comments translate to new business? If so, how much business? Enough to live on or support your family? If not? Why not?
When was the last time you took a hard look at your efforts on social media and assess what is and is not working to help grow your business?

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Be Smart on Social

BoS Podcast – Be Smart When Using Social Media for Your Security Business

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Be Smart on Social Media In this podcast, I talk off the cuff about how security service providers  (EP, Bodyguards, event security, etc.)  should be smart when using social media for their business. I spend a lot of my time on Google to observe how well or not security service providers use their online digital

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Twitter Tips and Tools for Your Business

Business of Security Podcast – Twitter Tips and Tools for Your Business

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On to the main topic of Twitter tips and tools. It’s still amazing to me that I can connect and engage with folks I don’t know from Adam, and chat about subjects that I am passionate about. Like social media, internet marketing and the security industry. I think that Twitter is misunderstood and has received this

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