The old adage “if you build it, they will come” at one time applied to web sites right up until the internet bubble shattered into a million soapy shards. Now-a-days if the web site is used as a marketing tool (electronic brochure) and the objective of your web siteis to produce sales, the site has to be different and stand out from other web sites – something that no one else has thought of and has brought to the web.
A service is tougher to sell to a customer because it isn’t a thing. A customer can’t touch it or control it. A service is not objective but subjective. A customer can’t have a free trial download of a service to test it out. So how can your business sell a service on the web and do it at a reasonable cost and still get noticed?