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Mailchimp API Key

An API key or application programming interface key is a unique code that is sent from Mailchimp to other applications. The API Key provides authentication and is an essential part of digital security. For example, you may need an API key to connect to a WordPress plugin.

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Mailchimp Landing Page connected to Customer Journey

Last Fall, I created a video that showed how to use the Mailchimp landing page as a lead magnet. Once someone completes the form, a tag is added to their contact information. The tag then triggers 1-step automation that sends the giveaway. Since then, I’ve received lots of comments on Mailchimp in general and customer journeys. Those comments inspired me to create another video – a Mailchimp landing page that leads into a Customer Journey.

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