If you’re running your online store with SureCart on WordPress, you probably already love its streamlined checkout process. But what if you could add more — like browse abandonment tracking, automated SMS campaigns, and customer segmentation? That’s exactly what connecting your store to Omnisend will do. In this post, I’ll walk you step-by-step through setting up Omnisend with SureCart and unlocking advanced e-commerce marketing automation — all without needing a developer.
Step 1: Create and Connect Your Omnisend Account
First things first, I created a free account with Omnisend. After logging in, I landed on the “Connect to Store” page. From there, I selected the SureCart option. Omnisend then provided a list of required plugins and setup instructions to link everything together.
Here’s what you’ll need before you start:
- SureCart is installed and active on your WordPress site.
- Omnisend Plugin installed from the WordPress repository.
To do this, I simply navigated to my WordPress dashboard, went to Plugins → Add New, searched for “Omnisend,” and installed the plugin titled Newsletter, Email Marketing, SMS, and Popups by Omnisend. Once installed, I clicked Activate.
Step 2: Connect the API Key
Back in Omnisend, I copied the provided API key. Then, from my WordPress dashboard under the Omnisend Email Marketing menu, I selected Connect Omnisend. All I had to do was paste the API key, click Connect, and voilà — my store was officially synced!
In Omnisend, I confirmed the connection by clicking Check API Connection. The success message confirmed everything was now integrated and communicating correctly.
Step 3: Install the SureCart Add-On for Omnisend
This step is critical to unlock full tracking and subscriber collection functionality. Inside the Omnisend platform, I selected Explore Omnisend Add-ons and looked for the Omnisend for SureCart Add-On.
I could have installed this directly from Omnisend or simply headed back into WordPress and searched “Omnisend SureCart” under Add Plugins. After installing and activating the add-on, I was able to:
- Enable opt-ins for marketing emails at checkout (in addition to transactional emails).
- Add phone number collection for SMS marketing campaigns.
- Customize checkbox opt-in text and select whether they’re pre-checked or not.
After saving these changes, Omnisend automatically synced my products, customers, and orders. Now, any new order placed on my site flows straight into Omnisend for segmentation and automation.
Step 4: Test Your Checkout Sync
I placed a quick test order to confirm everything was working. My checkout page displayed two new opt-in boxes: one for email and one for SMS. After completing a test purchase, I went to my Omnisend Audience dashboard. Instantly, I saw the contact appear with their subscription preferences synced perfectly.
That means my store is now collecting both transactional and marketing-ready customer data — exactly what we need for automated workflows and campaigns.
Step 5: Set Up an Abandoned Cart Automation
With the data connection complete, I jumped into the Omnisend Automations tab and activated an Abandoned Cart Workflow. Omnisend makes this incredibly easy. It pre-builds best-practice workflows, so you don’t have to start from scratch.
The default flow automatically triggers an email an hour after a cart is abandoned, followed by two more reminders at 11 and 12-hour intervals. I previewed the first email and customized the branding by uploading my logo and verifying the content layout. Omnisend’s universal layouts make that design process refreshingly smooth and quick.
Why I Choose Omnisend
Before closing, I have to give credit where it’s due. Omnisend delivers enterprise-level automation without the enterprise-level price tag. On average, users see a stunning $68 ROI for every $1 spent — one of the best returns in the email marketing industry. Compared to tools like Klaviyo, Omnisend provides similar capabilities for up to 60% less and offers 24/7 live support, no matter your plan tier.
Wrapping It Up
That’s it! My SureCart store is now fully connected to Omnisend, enabling high-performance marketing automation that goes far beyond basic checkout notifications. With synced customer data, segmented audiences, and ready-to-run automations, we can now nurture leads, recover lost sales, and scale efficiently—all from a single central dashboard.
If you’re serious about growing your e-commerce revenue while keeping your marketing simple but powerful, I can’t recommend this combo enough. Try it for yourself — your future conversions will thank you!
