Google URL Builder Tutorial

In this video, we are learning about the Google URL Builder and why it is important for measuring your social media posts. The other component to the Google URL Builder is Google Analytics and how the two are connected.

Let’s start with talking about what is a UTM Builder, or better known as the Google URL Builder.

Facebook-Optimization Tips

Facebook Optimization Tips for Business Pages

Most if not all have a Facebook personal profile account, but my guess is only a few have a Facebook business page. To create a business page go to, select the right type of page. For instance, for my business of security page I chose Brand/Product and selected Product/Service from the drop down list provided. There is a 4 step process to complete your page setup.

Here are some tips to help you optimize your Facebook business page.