Landing pages are one of the most essential tools in your marketing engine. Mailchimp has a free account, and with that free account, you can create free landing pages and you can create as many as you need.

Mailchimp continues to add new features with the goal of becoming a business hub – an all-in-one feature set. A service that not only provides marketing but e-commerce as well with the introduction of Mailchimp Store.

Last Fall, I created a video that showed how to use the Mailchimp landing page as a lead magnet. Once someone completes the form, a tag is added to their contact information. The tag then triggers 1-step automation that sends the giveaway. Since then, I’ve received lots of comments on Mailchimp in general and customer journeys. Those comments inspired me to create another video – a Mailchimp landing page that leads into a Customer Journey.

A question I received in the comments of a YouTube video was – Can you create Mailchimp tags based on user selection in JotForm? The answer is Yes! Follow the steps below to add dynamic tagging to your form on JotForm.

What does the Mailchimp Customer Journey mean versus a classic automation? Well, the journeys are exactly what the name says. It’s a visual roadmap that allows you to plan out the journey you want your subscribers to take. I walk you through some of the basic set up features of a Mailchimp Customer Journey. It’s going to be a lot of fun. So let’s get started.

A quick walkthrough of the new Mailchimp Email Builder that is currently in Beta. The biggest change in the new builder – no more blocks!