Last Fall, I created a video that showed how to use the Mailchimp landing page as a lead magnet. Once someone completes the form, a tag is added to their contact information. The tag then triggers 1-step automation that sends the giveaway. Since then, I’ve received lots of comments on Mailchimp in general and customer journeys. Those comments inspired me to create another video – a Mailchimp landing page that leads into a Customer Journey.

A question I received in the comments of a YouTube video was – Can you create Mailchimp tags based on user selection in JotForm? The answer is Yes! Follow the steps below to add dynamic tagging to your form on JotForm.

What does the Mailchimp Customer Journey mean versus a classic automation? Well, the journeys are exactly what the name says. It’s a visual roadmap that allows you to plan out the journey you want your subscribers to take. I walk you through some of the basic set up features of a Mailchimp Customer Journey. It’s going to be a lot of fun. So let’s get started.

A quick walkthrough of the new Mailchimp Email Builder that is currently in Beta. The biggest change in the new builder – no more blocks!

A great way to add some interactions, some dynamic involvement from your subscribers, is to get them voting with a poll or survey.

How do we do groups and why are they different from segments and tags? Groups, if you really think about it, are categories. Mailchimp groups are similar to WordPress categories. So that’s the analogy that you would think about when you’re talking about Mailchimp groups.