In this video, I’ll show you a simple Mailchimp strategy for recovering lost (“win back”) subscribers.
Every email marketer faces this—people unsubscribe, sometimes for reasons that have nothing to do with you. Maybe they just wanted a break or didn’t realize what they were missing. However, instead of letting them go for good, we can employ a strategic approach to bring them back.
Here’s a simple MailChimp strategy that helps you re-engage those lost subscribers. Instead of redirecting them to a generic unsubscribe page, guide them to a landing page that offers an incentive to stay. This strategy helps recover lost subscribers and keeps them engaged with content they value.
And if they decide to re-subscribe, we’ll tag them in Mailchimp and automatically email them their incentive. This not only helps recover lost subscribers but also keeps them engaged with content they actually want.
Instead of losing them forever, you give them a second chance to stay engaged—on their terms. This is a simple but powerful way to turn unsubscribers into loyal fans.
Watch the Video Tutorial
Setting the Strategy in Motion
1. Create a landing page: Use Mailchimp’s “Create” button to build a landing page titled something intriguing, such as “Don’t ghost us just yet.” Personalize the page with your brand’s logo, catchy headline, and an enticing incentive for staying subscribed, such as a 30% discount.
2. Set up a tag in Mailchimp: Assign a tag, such as “resubscribe coupon,” to individuals who opt to stay subscribed.
3. Redirect subscribers: Copy your landing page’s URL and under “Forms,” redirect your unsubscribe success page to this new URL.
4. Build a journey: Create a “Journey” in MailChimp where any contact tagged with “resubscribe coupon” is emailed with their incentive.
Test the entire setup using a dummy unsubscribe-resubscribe instance and ensure that your customers receive the intended incentive email.
This simple strategy helps recover lost subscribers and strengthens customer connections by providing personalized and valuable content.
Dive into this technique and turn one-time unsubscribers into potential loyal fans.
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