With over half a billion users, LinkedIn is the biggest opportunity to connect with not only your peers but potential employers, and selling/marketing your products and services.
Business of Security
Your social media marketing strategy should consist of your defined target market, have set goals, determined what networks, and developed content strategy.
LinkedIn, the professional career-minded network has been busy over the last few months creating features for businesses to increase engagement with their target audience. LinkedIn Live LinkedIn Live is a live video streaming service that was released in early February on the LinkedIn platform as an invite-only beta version for US users. This new feature comes 18 months after LinkedIn began supporting […]
In recent content from the Executive Protection/Bodyguard community, there seems to be some confusion over the definitions of Brand and Branding.
The purpose of post today is to give you a better understanding of what social media is, how you can use it for the benefit of your executive protection business, and really go through a first-stage self-assessment guide to answer the right questions to better prepare you to use social media effectively and communicate out who you are, what do you do, and what qualifies you to do it.
I test out quite of bit of open source intelligence tools. One of those tools is the Facebook Graph Search. In this video, I show the importance of monitoring your business and brand, and in particular those who say they “work” for your company.