In this episode I’ll answer an email from a podcast listener, we’re I’m heading to this week and why, and share my thoughts on exceeding expectations. First up the email a received last week from Chris Kirkland: If you have any questions about marketing, social media, website design or comments about the podcast please send […]
Business of Security
Business of Security Podcast – Twitter Tips and Tools for Your Business
On to the main topic of Twitter tips and tools. It’s still amazing to me that I can connect and engage with folks I don’t know from Adam, and chat about subjects that I am passionate about. Like social media, internet marketing and the security industry. I think that Twitter is misunderstood and has received this […]
Business of Security Podcast – Give People What They Want for Free
In this podcast I’ll be sharing my feedback on the ASIS expo, from which I just returned and a pretty hard hitting, tough love kind of business talk on giving people what they want for free. ASIS, or A-S-I-S, stands for the American Society for Industrial Security, and for the last 60 years the society […]
013 – Stop Being Stupid on Social
Introduction to the Podcast I’ve been in and for the most part around the security business for close to 20 years. I In 2008 I started my company to help EP and security businesses with web design, internet marketing and over the last few years social media. I want to help security businesses succeed through […]
012 Business of Security Podcast – Marketing by Innuendo
In this podcast, I go on a rant about Marketing by Innuendo. Faking it until you Make it with fake photos and content will only get you so far. I really try to provide useful and critical information to help you do your job better but this is something I needed to share with the EP community.
Ten Steps to Branding and Social Media Marketing Success
When I was creating notes for this podcast and planning out these steps, I got curious as to what others would say so I asked “What would be the first step to branding and social media marketing success?” in Google + community Social Media Professionals and on a LinkedIn post by Joe Pulizzi who was sharing “Why Most […]