Category: Social Media Marketing

Add LinkedIn Profile Badge to Your WordPress website

So, the question you might have is why would you want to put a LinkedIn profile badge on your website? Well, it’s a great way to cross-promote your LinkedIn profile to people who visit your website.
It’s a great way to perhaps get people interested to see if you want to get on a project or a new job opportunity or to network with like-minded individuals. It’s a great way to say, “Hey, I’m on LinkedIn too. I’m just not on Twitter and Facebook. Go check me out on LinkedIn.” So, with that being said, I’m going to show you how you can do this yourself.

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Add UTM Tracking to Your Links

In this video, we are learning about the Google URL Builder and why it is important for measuring your social media posts. The other component to the Google URL Builder is Google Analytics and how the two are connected.
Let’s start with talking about what is a UTM Builder, or better known as the Google URL Builder.

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Analytics for Facebook Groups

Facebook Analytics for Groups

So you set up Facebook group for your to support your business, customers, services or products. You ask and answer questions, post and share valuable news, insights and advice. What are you doing to measure these interactions? You have to look past the likes and take a deeper look at the data.
Enter Analytics for Facebook Groups

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Facebook Optimization

Most if not all have a Facebook personal profile account, but my guess is only a few have a Facebook business page. To create a business page go to http://www.facebook.com/pages, select the right type of page. For instance, for my business of security page I chose Brand/Product and selected Product/Service from the drop down list provided. There is a 4 step process to complete your page setup.
Here are some tips to help you optimize your Facebook business page.

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