So you set up Facebook group for your to support your business, customers, services or products. You ask and answer questions, post and share valuable news, insights and advice. What are you doing to measure these interactions? You have to look past the likes and take a deeper look at the data.
Enter Analytics for Facebook Groups
Despite several attempts by admins of groups to plead the case for Facebook to supply the same Insights for groups, it has yet to be. So in order to measure how well your group is doing you must go outside of Facebook. Two that I know of and have tested are Grytics and Sociograph. Not as much detail as Facebook insights, but very good metrics nonetheless, and certainly enough data to inform you how well your group is performing.
Both services provide excellent detail in how well your group is performing.
Data includes:
- Top posters
- Group growth
- Engagement options
- Data summaries and so much more.
For a detailed look at Grytics and Sociograph please watch my review of both in this video on YouTube.
I prefer using Grytics over Sociograph, but let me know what you think about these services in the comments.
