In this video, we are learning about the Google URL Builder and why it is important for measuring your social media posts. The other component to the Google URL Builder is Google Analytics and how the two are connected.
Let’s start with talking about what is a UTM Builder, or better known as the Google URL Builder.
How do You Set Up a Campaign for the Google URL Builder
What Google does here for you is it outlines what you need to have in a custom campaign. Now a custom campaign from a marketing and social media standpoint is, I have a URL. Your latest blog post. And I’m going to put it on Facebook, LinkedIn, Twitter, Google Plus, Instagram. The URL builder allows you to track how well your post did in all of the social networks.
Breaking down the Fields
The first thing you want to do is to put in the actual post URL. The campaign source is where is it going to go? Is it LinkedIn, YouTube, Facebook, Twitter, any of the social media? Or even maybe a newsletter. The campaign medium describes what kind is it? Is it a LinkedIn page, update or post? Is it a Facebook update or post? That’s where your medium comes in. Campaign name is where you can be descriptive of what it actually is. I usually try to condense the title of the blog post.
The important thing to remember with campaign source and campaign medium is that you have to be consistent. Be consistent with campaign source and campaign medium. The campaign name can be anything. After you fill in the fields, the Google URL Builder will generate the specific URL with the parameters you set. From there you share the URL to the particular social media network.
Now, there are a lot of URL builders out there. You don’t have to use Google’s. I came across one called Effin Amazing. E-F-F-I-N. And they’ve been really great. I purchased their pro version. The pro version allows you to connect to Google Sheets. You have storage of all of your campaigns that you’ve ever done and it connects to your Bitly as well. B-I-T-L-Y, which is the link shortener, so you don’t have that long string of text that you have to copy and paste every time. They do have a free version.
Google Analytics measures the performance of your campaigns. It’s important that you use Google Analytics for your website. Google Analytics helps you understand your audience and what they’re interested in and measure and track all your social media posts.
Start using the URL Google Builder, or check out Effin Amazing UTM Builder. I think it is a great Chrome extension for you.