Social media web sites like Facebook, Twitter, and LinkedIn are ever growing in popularity. Most everyone has a Facebook account with which you re-connect with friends and family and share thoughts, opinions, and pictures to name just a few features and don’t forget about all those games they offer. That’s the personal side; however, social media has a lot to offer for the business side.
The old adage “if you build it, they will come” at one time applied to web sites right up until the internet bubble shattered into a million soapy shards. Now-a-days if the web site is used as a marketing tool (electronic brochure) and the objective of your web siteis to produce sales, the site has to be different and stand out from other web sites – something that no one else has thought of and has brought to the web.
A service is tougher to sell to a customer because it isn’t a thing. A customer can’t touch it or control it. A service is not objective but subjective. A customer can’t have a free trial download of a service to test it out. So how can your business sell a service on the web and do it at a reasonable cost and still get noticed?