I first began to understand web pages, creating web pages, and figuring out the HTML (the behind the scenes code) on a 9 in Mac (color – all the rage) and using Netscape Navigator. The year was 1997. So I’ve been creating websites for a quite a while. As the years progressed so did the […]
The other day I took my dog over to the veterinarian and while there I got to chatting with the receptionist and I had mentioned that I do web design. She said she was interested in setting up a website for herself to start selling her flip flops that she makes, but had no idea where to start, let alone how to design a website. The truth is, these days you don’t need hire a web designer to have a website you can pretty easily do it yourself.
The other day as I was reading through my Google alerts for executive protection and there was an item that grabbed my attention: “Executive Protection company launches new web design.” Since I am in the web business with an security background my curiosity was piqued. When I got to the business website I was sorely disappointed. […]
OK so you’ve got a great looking website, triple checked it for typos, verified the content, added your contact/sales form, danced a jig, and you are now idling by the computer and your smartphone waiting for sales to come pouring in. Well, it isn’t that easy. There are over 200 million websites across the globe […]
I get this question asked all the time: “What do you think of my super duper galactic ninja in action business site?” In all honestly I really dislike this question because the expectation is for me to say “Wow, great site, nice design, and great layout.”
Don’t get me wrong, I do give honest praises for the design and the creativity especially if the person creating the site doesn’t know that much about web design.
The person usually hears the hesitation in my voice and asks, “Well what’s wrong with it?” To which I reply “I look at your web site and I have no idea what you do, who you are or how to contact you.”
The old adage “if you build it, they will come” at one time applied to web sites right up until the internet bubble shattered into a million soapy shards. Now-a-days if the web site is used as a marketing tool (electronic brochure) and the objective of your web siteis to produce sales, the site has to be different and stand out from other web sites – something that no one else has thought of and has brought to the web.
A service is tougher to sell to a customer because it isn’t a thing. A customer can’t touch it or control it. A service is not objective but subjective. A customer can’t have a free trial download of a service to test it out. So how can your business sell a service on the web and do it at a reasonable cost and still get noticed?