People want to interact and communicate with you and your business. They want to be inspired and know your story. With the amount of stuff being shared on social media networks you have to make a concerted effort to stand out from the minutia. Don’t just copy, paste and hope that someone clicks on what you are selling.
I go through my “Executive Protection” alerts on Mention and I shake my head at the absurdity that EP businesses and individuals push out on social media. No thought, no strategy, no goals, just “Hey you, buy my stuff.” I cringe at tweets like this:
http://t.co/sRSgKKl9KY We Provide World Class Personal & Executive Protection Dogs For Sale — Amy Jonhson (@amyjonhson70) December 10, 2013
Introduction to Executive Protection (4 Hours) http://t.co/bVsJNehgHM #GPSsecurity
— GPS Security (@GPS_Security) November 25, 2013
Audiences, friends, colleagues, potential customers and clients are all bombarded by this minutia and these posts are just simply scrolled by because the tweets were uninteresting, boring, ho hum. The tweets didn’t tell them the why – why should a buy an executive protection dog; why should I take the EP training. Instead it is simply blah. It’s not just Twitter. Here’s a few from Facebook: 
Usually EP Businesses who copy, past and hope get frustrated and give up, and are the biggest complainers and naysayers that social media marketing doesn’t work. Changing the Mindset Change the mindset and get out of the copy, paste and hope ditch. Ask yourself these questions before, after, and during your social media marketing efforts.
- What is my overall social media marketing strategy? What is my strategy for this particular network? Is it likes, leads. sales, customers, etc.
- What are my social media goals?
- Is this the right network to post this?
- Am I reaching the right market?
- Why should anyone care about this post?
- Is this post engaging, thoughtful and convey the why?
- What is the objective of this post?
- Does my post have a call to action – what do you want people to do?
- Why is the post important to my market, client, customers?
If you struggle with any of these questions it is a very strong chance that you are in the copy, paste, and hope ditch. It’s time to climb out. Further Recommendations
- Focus on the end user that will see the post not your own ego
- Give quality, insightful information away for free – and do it often.
- Stop selling and start telling your story.
- Be creative. Think beyond copy, paste and hope boredom.
