In this video we’re going to be taking a look at how to set up Mailchimp groups. What groups are in relation to segments and tags, and how they’re different. I’m going to show you how to set up a group for your Mailchimp list.
This is going to be part one of a three part series where we are taking a look at management tools for your Mailchimp list.
One Mailchimp List
Before I get into Mailchimp groups, one of the things that Mailchimp recommends is that you have one list. Now I know that this is really challenging for a lot of people and I am guilty of this myself, is that it’s so easy to create multiple lists for different aspects of your business, for courses, for opt-ins, for leads, just create multiple lists. The problem with that and Mailchimp will tell you this, is that you’re getting penalized by having to pay for all those duplicate contacts. So I highly recommend, and I got to take my own advice here, that you create one list where then you can do these groups, segments and tags to organize and manage your one list.
Mailchimp Groups, Segments and Tags, Oh My!
How do we do groups and why are they different from segments and tags? Groups, if you really think about it, are categories. Mailchimp groups are similar to WordPress categories. So that’s the analogy that you would think about when you’re talking about Mailchimp groups.
Segments on the other hand are really like filters. Let’s say you want to do a filter of the Ford group that says, “Okay, they purchased this course of from this group, and then I can use a segmentation to do that, to say, you know, if this, then that,” that’s kind of a filter. That’s a segment.
The last one is tags and tags are really labels. Labels help you assign specific things for a particular contact.
For more information on Mailchimp please watch the Mailchimp Playlist on the Strategic Marketing YouTube Channel.
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