In this video, I show you how to set up your own social media monitoring system using Twitter Advanced Search, Twitter widgets, and Twitter Search.
For practical purposes, social media monitoring can be used for Protective Intelligence – monitoring what is being said about a brand, or if someone is taking actionable steps to hurt a brand or someone.
To get started go to Advanced Twitter Search, once you’re on the page add in your criteria for your search. For this example, I added #Superbowl OR #SuperbowlLI in Houston Texas.
You can also put other criteria such as exact phrases, any of these words, and omit words. Once you get your advanced search settings set, you click on Search and it will present something that looks like this.
At the top is the search query by default, Twitter will add “within:15mi” to the query. You can edit that to your specific needs. Nothing below 1 mile/1 kilometer.
Below the search query is are navigation tabs – Top, Latest, People Photos, Videos, and under More are two options – News and Periscopes (Live Twitter). You can dive into each of these categories and read the tweets, watch videos, and photos.
To the right of the navigation are three dots (Ellipsis). Clicking on it displays another two options – Save this search, and Embed Search. Clickin Save this search adds the search to your Saves Searches. You can get so saved searches by clicking in the Twitter search box, and clicking on the saved search in the drop down list.
Clicking on Embed this search will take you to another page called the Widgets Configurator. It will look like this.
It will bring over your search query and allow you select embedding options such as height, theme and link color, and exclude sensitive content and profanity. With your widget parameter selected click Create Widget. The page will refresh and the Embed code will be highlighted for you to copy and paste into a page, post, or HTML page.
After the code is copied onto a page or post this is how it will look in the browser.
And that’s it!
A quick and easy way to to get yourself monitoring what’s happening on twitter.
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