Being a bodyguard isn’t only about EP training. It’s also about knowing how to market yourself and what you believe in, figuring out who you are, and developing your brand — establishing your name in the right networks for the right market.
Flipping Burgers One Day, Bodyguard the Next Read More »
How a corporate security team can develop a brand and change perceptions and mindset of employees, customers, clients, and visitors. It’s a Hard Job It’s a hard job, employees think that you are only slowing them down in their daily routines – fire alarm, evacuation, and shelter in place drills. Let’s face it – your
It’s Not Easy Being Security Read More »
There are so many ways in which to use the tool of Social Media. There is more to social media than casually chatting with friends or sharing news items ad infinitum. Business owners that use social media have to do more than just “be on” social media networks in order grow their business. Here is
9 Business Uses of Social Media Read More »
A website is shaped by – and, in some ways, is an extension of – your personal brand. A substantial amount of effort must go into developing your website. Why a website and a not a social media network like Facebook? On your website, you have more control over the message and content. It is
The Importance of Developing Your Digital Platform Read More »
“Social media” is not new. The act of communicating and interacting socially has been around for thousands of years – even before we were walking upright (think artwork on cave walls). What is unique with the social media in the 21st century is the immediacy of the shared content and the ability to reach thousands
Social Media is Not New Read More »
You’re probably asking yourself what the heck is a brand evangelist. The best way to describe a brand evangelist is a loyal customer who feels so strongly and passionate about a brand that he will market to others with no gain to himself. A brand evangelist is not an affiliate marketer. It is based on
Developing Brand Evangelists Read More »
