It isn’t easy to embed a YouTube video in MailChimp. In this video, I show you three ways to embed a YouTube video. In fact, we aren’t technically embedding a YouTube video in MailChimp at all.
The first way is to use an image with a link and a call to action.
The second way is to use the MailChimp Video Block that brings in the thumbnail image of the YouTube video and adds an overlay on top of the image with a link to the video.
The third way is using the Video merge tag. A piece of HTML with the Merge code that you add to a MailChimp Code Block in your Campaign. The tag adds a bit of code to your email that will display the YouTube video thumbnail in your email, which when clicked, will open the video on YouTube.