JotForm Dynamic Tagging

How to Auto-Generate Mailchimp Tags with JotForm

A question I received in the comments of a YouTube video was, “Can you create Mailchimp tags based on user selection in JotForm?” 

The answer is yes!

Follow the steps below to add dynamic tagging to your form on JotForm.

• Create the JotForm form as you normally would with the checkbox/multiple-choice field.
• Integrate Mailchimp with the JotForm form
• Select the Dynamic Tagging option
• Select the multiple-choice checkbox as the field for the dynamic tagging
• Publish the JotForm form

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Create Your JotForm Form

Once you are logged in to JotForm, you have the option to either create a form or clone an existing form. In this case, I cloned an existing form. In the JotForm form builder, select the “Add Form Element button on the left to add your form fields. For this example, I added a multiple-choice/checkbox field. The question for the checkbox field was “What is Your Favorite Color?” with 4 color choices. After you have selected and set up your fields, you can also edit the look and format of your form by clicking on the blue Form Designer button. Once you are satisfied with your form, click on Settings from the top navigation.

Form Settings

Under Form Settings, you have several options. First, under the Emails tab, make sure that your email address is set to receive an email when someone completes the form. Second, set your “Thank You” page. You have two choices: either use the generic JotForm thank you or add a link to a separate thank you page.

Integrate Mailchimp with the Form

This is where the magic happens! JotForm has 10s to 100s of integrations. In this example, I am connecting Mailchimp with the form. Any JotForm integration is done on a per-form basis. There isn’t any blanket integration. Search for Mailchimp and select it.

Authentication

On the next screen, you’ll need to authenticate your Mailchimp account to create the integration. Click the green authenticate button to start the authentication process. Then, you’ll need to log in to Mailchimp and accept the terms and conditions. The last part of the integration process is where you select the dynamic tagging.

Select the Dynamic Tagging Option

The last step in the authentication process is important. Here is where you select what Mailchimp audience list, groups, and tags to integrate with the form. In this example, I selected the Strategic Marketing Solutions audience list, and I did not opt for any group(s).

Select the Field for Dynamic Tagging

For the tags option, you have two choices: static and dynamic. Static tagging is any tag(s) already in Mailchimp that you can apply to the form. Anyone who fills out the form will have that tag(s) applied. Dynamic tagging is a tag generated on the fly based on a user’s selection. The next step is to select which field dynamic tagging will occur in. In this example, I selected the checkbox field.

For example, if a person who fills out this form, selects the color blue, the auto-generated tag is blue.

Additional options during the authentication process

You also have the option of capturing other form fields to add to your Mailchimp audience list. In this example, I only kept the default email address. Another option is Double opt-in, which is useful if you want to verify whether the email address is real and whether or not you want to update existing Mailchimp contact information. I recommend having that option selected.

Once your integration choices with the integration/authentication are set, click the Complete Integration button and click Finish. You can always go back and edit the options.

Publish the Form

The last step is to publish the form. From the top navigation, next to settings, click Publish. You have several options for sharing your form.

If you need help with JotForm, Mailchimp, or WordPress, please ask in the comments below, and I’ll help as best I can.

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